Who We Are

We are a Dubai-based lifestyle management / concierge company, but you can just call us the ‘one-stop-shop’ for all your personal or business needs.

The services we offer are limitless in scope. Everything we do is highly personalized and delivered by a caring and passionate team. Understanding our client’s priorities, needs and preferences is a must and allows us to work effectively and efficiently.

Our mission is to make life easier for our clients and to give them back one of the most precious commodities of life: time. You’ll have more quality time and energy to spend with family, friends, and most importantly, yourself.

Our motto ‘Your Life, Our Time

About us

Zuzana Kalsi, your enthusiastic assistant, founded Assist AE after she experienced a great need for such a service in the UAE. Zuzana relates first hand to the many stresses her clients experience trying to maintain a busy lifestyle at home and at work, as she spent over 6 years working for large corporations across the United States and the UAE. After long hours at the office and juggling personal and family responsibilities, she wished for peace of mind and freedom from these time-consuming tasks. Thus the idea of a Dubai based concierge company catering not only to VIPs but to hard-working time-deprived individuals and families. Zuzana and her team are passionate about giving the gift of time through superior concierge, personal assistant and errand services.

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Our Partners:

Our Tweet:


Dear Zuzana,
Just a quick note to let you know how much we appreciated all your input and service. Your attention to detail and calm, methodical approach to taking care of our needs while in Dubai was above and beyond our expectations (which are very high). There is no doubt when we need assistance again that we will be coming back to you.
— Kevin Cole, CEO – Original SWAT

I highly recommend Zuzana and Assist.ae’s services. I had extremely urgent and important business in Dubai and needed someone to pick-up packages and have them shipped internationally. Assist.ae responded within minutes of request and accomplished everything I needed with such professionalism and honesty. My packages arrived quickly and in perfect condition, just as I had asked. I would recommend assist.ae to anyone and will use them again.
— Anonymous

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